VIPROS : VIRTUAL PRODUCTION STUDIES
”…as we look to integrate Arts and Tech, to promote more environmentally sustainable production routines, Science inevitably becomes part of our focus …”
EXPLORE
Virtual Production provides both artists and technologists a shared arena for designing and exploring novel visual expressions. By working across their established domains, arts and technology gain a shared breeding ground for new groundbreaking ideas.
BUILD
Virtual Production delivers a very hands-on research opportunity and a framework for tangible and instantly applicable innovation.
Co-creating and testing joint concepts gives research / enterprise concrete joint results, rapidly analysed, evaluated and absorbed.
EXPLOIT
Virtual Production has high-impact creative, economic and environmental potential. It brings new artistic opportunities, while also reducing cost and CO2 emissions. A strong combination, which keeps creatives at the helm during a time of sectoral disruption.
INTERDISCIPLINARY
Virtual Production embodies the potential unlocked via interdisciplinary collaborations. It draws upon the collective expertise of several diverse domains, including directing, producing, cinematography, production design, 3D graphics and VFX. Competencies from these varied fields converge, pooling the various distinct skills and perspectives to forge a new production format.
The appeal of Virtual Production lies in the fusion of talents and the remarkable effects that stem from these collaborations. Film directors contribute cinematic narratives. Cinematographers, production designers and digital artists bring virtual and real sets together, while vfx-artists play a vital role in enriching the overall immersion of Virtual Production projects.
The blend of the various approaches and understandings of related fields brings an enticing mixture that elevates both the production method and, more importantly, the final output’s appeal beyond individual contributions.
COMPLEMENTARY
The Virtual Production concept brings together a broad range of professional domains that while working in similar fields also brings unique skills and approaches.
The traditional film professions of directors, cinematographers and production designers has the experience of creating cinematic narratives on a film set, utilising a strong sense of capturing the moment. The cg-artists and vfx-artists brings incremental workflows and cutting-edge digital technology.
The ability to switch between different approaches and workflows enriches the collaborative creative effort. The film professions are enabled by test based visual formats provided by the cg- and vfx-artists, who in turn can experience detailed real-time feedback and easier access to the concept phase of film production.
The complementary nature of the key roles is a vital part of virtual production and a major driver as an enabler of creative potential.
COMPATIBLE
Virtual Production is rooted in the compatibilities that exists in between digital games 3D graphics, film, TV, and VFX. Although they are distinct in their individual expressions and methodologies, they also share the quest for engaging storytelling, spectacular visual artistry, and they all increasingly share technology driven digital workflows.
Virtual Production harnesses these compatibilities and compiles all the disciplines into a new and joint format that resonates with storytelling’s need for magic moments, cinematic visuals pursuit of realism in even the most futuristic, fantastical, or mind-bending sceneries.
The integration of these disciplines is the basis for VP’s emergence as a revolutionary narrative tool. The result is a new forward facing production method that leverages diverse creative languages.
DOMAINS
Practically, Virtual Production’s interdisciplinary collaborations become evident in the collective contributions from film, TV, games, and 3D graphics. Across domains, artists and technologists channel their talents to give sceneries life, infusing them with emotions that creates narrative sceneries that captures audiences’ imagination.
Game developers leverage their expertise to make these digital vistas responsive to the creatives’ ideas, amplifying both effectiveness and efficiency on the film set
3D artists establish the realism of the virtual worlds. They create the digital elements that seamlessly integrate with live-action components. Directors equipped with these tools, can make real-time decisions, sculpting scenes and performances in real time digital environments.
INNOVATION
The convergence of complementary and compatible disciplines, as well as the fusion of front-end technologies makes Virtual Production a highly conducive platform for innovation. The pioneering combination of techniques, forged by a synthesis of diverse fields, inspires novel approaches to film/TV production, photography, art and tech education, and the creative industries labour market.
As a result, education and research can work as catalysts for cross-disciplinary innovation, driving the evolution of Virtual Production and its associated fields. As technology continues to advance, tools and techniques developed for Virtual Production easily permeate other domains and inspire new methodologies and design approaches.
This ever-evolving interplay ensures that the creative industries stay at the forefront of technological progress, consistently absorbing innovation and pushing the boundaries of creativity to deliver experiences that resonate with both markets and audiences to shape emerging cultural landscapes.
